Build Brand
“You can’t build a reputation on what you are going to do.” -Henry Ford
Your brand is what your company is known for. It is the story your clients tell others about their experience, and what your current and future customers come to expect from you.
What you say about your company forms an expectation in the minds of your stakeholders, but how well your behaviors and actions stack up against your words forms the bedrock of your brand.
The consistency between what you say, what you do and how those you interact with see you is what forms your reputation in the market; when all three elements are well aligned, you will have a sustainable brand that delivers the results you want: market differentiation, strong relationships, competitive edge.
But how do you achieve the consistency and authenticity needed to build and maintain the brand you want to be known for?
It starts on the inside.
Your employees and how they behave are the keepers of your brand. Nothing you say about the company on the outside will matter if the reality on the inside doesn’t hold up. First and foremost, your people must be clear about the kind of company you want to be and the behaviors that determine the experience you want your company to deliver.
Next, the practices, systems and processes that signal and reinforce your expectations – leadership behavior, business systems, processes and frameworks for rewards/recognition – must also line up.
And finally, your external communication strategy must connect that internal ownership with the visible actions that build perception and ultimately reputation.
How I Can Help
I will partner with you and your leadership team to forge a strong identity, grounded in your value proposition and the benefits that you deliver to customers above and beyond your competitors.
Next, we will nail down what that looks like in practice - the day-to-day behaviors you aim to instill across the organization, and the robust framework of systems and processes that will build a consistent and authentic experience for your business partners.
Develop Company and Employer Brand
Define and Communicate Values, Behavior and Practices
Multi-channel Brand Communication
